Style.com: A User’s Manual
No matter how clearly or concisely you try to present the information on a Web site, promotional space is at such a premium you always worry that some content might be overlooked. With that in mind, here’s a handy guide to all our coverage of the fashion weeks in New York, London, Milan, and Paris. Now you never need miss a photo, post, or tweet again.
Runway Reviews and Photos: Judging by last week’s record page views—a huge thank you to our new and returning users—you’re not having any trouble finding these. But as a reminder, this page is a convenient place to locate every designer covered in our Spring 2010 reporting. And don’t forget that you can view each collection in full-screen as well as in regular slideshow format and that many shows feature front-row and backstage-beauty photos as well as runway shots.
NEW! Shop the Looks: One exciting addition to our runway coverage is a brand new shopping experience called Shop the Looks. We’re categorizing each runway look into one of 36 trends, from boho to minimal. If something on the runway grabs your eye, simply click on the Shop the Looks link to find similarly themed looks from a range of top designers and retailers. Here, for example, you can get a jump on the animal-print trend that roared to life during NY Fashion Week.
Street-Style Photos: Because trends don’t just start on the catwalk, we’ve asked popular photoblogger Tommy Ton to document the best off-runway looks from New York to Paris. Tommy has a talent for catching fashionable types in spontaneous, informal moments—not as easy as it looks with a crowd that’s ready to pose at the drop of a Philip Treacy hat. You’ll find his daily photo diary here.
NEW! The Fashion Feed: The Twitter revolution means that the fashion-reporting cycle is even faster than ever, but how to separate the tweets from the chaff? Our innovative new Fashion Feed gathers the most fashionable Twitterers, from The New York Times‘ The Moment to Style.com’s own globe-trotting correspondent Dizzy Blazeberg, in one place. Just click here for a real-time snapshot of what’s happening in the front row and beyond.
Style.com on Twitter: Of course, if you want only the very best tweets, your favorite Web site is now on Twitter (a little late to the party, we admit, but fashionably so, let’s hope). Start following us today.
Style.com on the iPhone: On the other hand, we were way ahead of the pack in embracing the iPhone, and we like to think our app remains the best: It has everything you love about Style.com on the computer, without the hassle of being tied to your desk. If you haven’t already, download our iPhone app now. (Oh, by the way, need a stylish cover for your Apple device? We can help there, too.)
But wait, that’s not even the half of it. Don’t miss:
• Our up-to-the-minute party reports.
• Our award-winning runway videos.
• The Lookbooks that allow you to save and share your favorite photos from the site.
• The regular bulletins you’ll find in our Style File and Beauty Counter blogs.
• And last but not least, be sure to vote for the Look of the Day.
Really, there’s only one thing for it: You’re going to need a bigger screen.
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